LESSON ONE - February 2018
USING YOUR WORDS FOR MARKETING SUCCESS is a tight, succinct set of techniques designed to help authors not only answer the question, “What is your book about?” effectively, but guides the author to true branding and power proposals for strategic marketing. Elements covered in this Lesson One workshop include:
LESSON TWO - March 2018
HOOKING BOOK BUYERS is the name of the game for authors who want great sales. This workshop focuses on helping the author see the distinct difference between selling and allowing a person to buy. Selling is hard work and loaded with “Buy my book?” shouts, but allowing people to make a purchase simply requires talking to the right audience. Lesson Two workshop includes:
LESSON THREE - April 2018
GROWING AUDIENCE is the difference between a successful selling book, and a very successful selling book. Too many authors rely on past success to carry them to the best seller list with the next book. To accomplish that goal, it requires strategic-growth marketing. Layering audience upon audience takes the author into more places, and helps their book be seen by more people. Sales is all about numbers, but time management is the key to serious success. Lesson Three workshop includes:
Coaching, Review and Implimentation - May through August 2018
LESSON FOUR - September 2018
THE CHARITY EFFECT is a study in the most effective and powerful ways for an author to use publicity. Publicity is not marketing, or promotions, or advertising. Publicity is using the press and media for added book exposure that goes way beyond writing a press release and hoping for coverage. This lesson incorporates the strength of working with an appropriate charity and the savvy of smart creative image building to grow new and loyal audiences for an author’s work. The lesson explains the need for media connections, how to communicate best with newspapers, radio, and television stations, and the easiest ways to re-create success for future books. The Charity Effect is an extremely powerful tool for any author’s arsenal. Lesson Four workshop includes:
LESSON FIVE - October 2018
Being SOCIALLY NETWORKED is NOT what you think. It isn’t spending time socializing with your author buddies on Twitter and Facebook and wondering why you’re not growing book sales. Social networks are not the place to spend your time doing what everyone else is doing, then complain that nothing ever improves your bottom line. Being truly socially networked means not only understanding who you should be marketing to, but what you should be saying, how you should say it, and how often you need to be involved each day. Social networks are free and savvy marketing tools and when used as such, never take up more of your time than necessary. Lesson Five workshop includes:
LESSON SIX - November 2018
KEEPING YOUR MARKETING MOMENTUM ALIVE is vital for long term success. Everything is fun and exciting in the beginning, especially when you’re seeing results, but we all falter and lose interest over time. So many authors have great success using effective techniques for one book, then drop the ball, expecting the same results for the next book. Nothing works that way, so knowing how to keep your marketing momentum alive and hopping is key to ongoing, growing success. Every author needs a serious Author Business Plan to strategize their career and help keep them on point. Without that groundwork, too much is left to chance, and a successful career is never left to chance. Learn the tools and techniques to make a real difference. Lesson Six workshop includes:
USING YOUR WORDS FOR MARKETING SUCCESS is a tight, succinct set of techniques designed to help authors not only answer the question, “What is your book about?” effectively, but guides the author to true branding and power proposals for strategic marketing. Elements covered in this Lesson One workshop include:
- Short Power Pitches
- Sound Bites that Bite Harder
- Locating Your Query Targets
- Synopsis, Blurbs, and Pitch Power
- Understanding the Perfect Query for Every Need
LESSON TWO - March 2018
HOOKING BOOK BUYERS is the name of the game for authors who want great sales. This workshop focuses on helping the author see the distinct difference between selling and allowing a person to buy. Selling is hard work and loaded with “Buy my book?” shouts, but allowing people to make a purchase simply requires talking to the right audience. Lesson Two workshop includes:
- Locating Your Book’s Unique Hooks
- Identifying YOUR Audience
- Audience Expansion with ©SuperGenre Techniques
- Being Genuine and Making Connections
LESSON THREE - April 2018
GROWING AUDIENCE is the difference between a successful selling book, and a very successful selling book. Too many authors rely on past success to carry them to the best seller list with the next book. To accomplish that goal, it requires strategic-growth marketing. Layering audience upon audience takes the author into more places, and helps their book be seen by more people. Sales is all about numbers, but time management is the key to serious success. Lesson Three workshop includes:
- Platforms that Work Hard
- Cross Marketing Concepts
- Platform Expansion
- Multi-Level Marketing
- Marketing Time Management
Coaching, Review and Implimentation - May through August 2018
LESSON FOUR - September 2018
THE CHARITY EFFECT is a study in the most effective and powerful ways for an author to use publicity. Publicity is not marketing, or promotions, or advertising. Publicity is using the press and media for added book exposure that goes way beyond writing a press release and hoping for coverage. This lesson incorporates the strength of working with an appropriate charity and the savvy of smart creative image building to grow new and loyal audiences for an author’s work. The lesson explains the need for media connections, how to communicate best with newspapers, radio, and television stations, and the easiest ways to re-create success for future books. The Charity Effect is an extremely powerful tool for any author’s arsenal. Lesson Four workshop includes:
- Publicity Primer
- Choosing a Charity
- Making Charity Moves 3 Ways
- Press Releases
- Media Lists and Media Relationships
- Re-creating Charity Success
LESSON FIVE - October 2018
Being SOCIALLY NETWORKED is NOT what you think. It isn’t spending time socializing with your author buddies on Twitter and Facebook and wondering why you’re not growing book sales. Social networks are not the place to spend your time doing what everyone else is doing, then complain that nothing ever improves your bottom line. Being truly socially networked means not only understanding who you should be marketing to, but what you should be saying, how you should say it, and how often you need to be involved each day. Social networks are free and savvy marketing tools and when used as such, never take up more of your time than necessary. Lesson Five workshop includes:
- Twitter Building
- Tweets with Teeth
- Facebook and Facebook Groups
- ©StimulusPosts
- Pinterest Power
- Live Networking
LESSON SIX - November 2018
KEEPING YOUR MARKETING MOMENTUM ALIVE is vital for long term success. Everything is fun and exciting in the beginning, especially when you’re seeing results, but we all falter and lose interest over time. So many authors have great success using effective techniques for one book, then drop the ball, expecting the same results for the next book. Nothing works that way, so knowing how to keep your marketing momentum alive and hopping is key to ongoing, growing success. Every author needs a serious Author Business Plan to strategize their career and help keep them on point. Without that groundwork, too much is left to chance, and a successful career is never left to chance. Learn the tools and techniques to make a real difference. Lesson Six workshop includes:
- The Author Business Plan
- Creating Ongoing Fan Loyalty
- Analyze Everything
- Locating Deeper Audiences
- Maintaining a Continuous Bond
